Leading in Foreign Markets

Print Program Information

Wharton Executive Education
Dates Location Tuition
- Leading in Foreign Markets
Philadelphia
$11,000

Expanding your organization into foreign markets offers some of the most profitable opportunities in business today. But to get to the profits, you have to overcome demanding challenges. To lead, manage, and motivate people in a different culture, you can't simply replicate best practices from your home environment. Instead, you need to rethink everything from incentive issues to marketing to government regulations, all while responding to political, legal, and market uncertainties.

Leading in Foreign Markets was designed to augment the assumptions and mindset that worked in familiar territory with the knowledge and tools needed to lead in different countries and cultures. The program will help you develop a flexible and resilient strategy that you can execute with a unique blend of business acumen, street smarts, and diplomacy. Join Wharton faculty and a global group of highly experienced peers for the opportunity to grow your cross-cultural leadership capabilities.

Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Program consultants are available to provide more information on course specifics and discuss how this program might meet your needs. Please contact them by e-mail or by telephone at +1 215.898.1776. Plan your stay.


Ready To Register? Apply for This Program
Want To Learn More? Contact a Program Consultant
Still Researching? Request Materials

Leading in Foreign Markets addresses every aspect of leadership in an unfamiliar environment. The week-long program will provide you with new perspectives on marketing, internal management issues, accounting, and finance, while expanding your capabilities for identifying and capitalizing on growth opportunities.

As you sharpen your business acumen, leadership, and diplomacy skills through group and panel discussions, case studies, and role plays, you can proof-test your ideas with an impressive network of global peers and Wharton faculty.

Leading in Foreign Markets Session Topics include:

  • Managing and mitigating risks when doing business in foreign markets
  • Establishing price points
  • Brand building in local and global markets


Related Leading in Foreign Markets Articles

Wharton@Work:E-Buzz

Leading in Foreign Markets is designed to advance the skills of country managers, managing directors, regional presidents, and those anticipating a move into one of these roles in the near future.

International travelers: Please review travel advisory information to avoid delays.

We encourage companies to send cross-functional teams of executives to leverage the application and value of the program. Additional group benefits are available when four or more participants attend a program.

Leading in Foreign MarketLeading in Foreign Markets provides a unique blend of the practical and the pragmatic, with an emphasis on the kind of actionable knowledge Wharton Executive Education is known for.

Participants will learn how to:

  • Drive profitable growth in new markets
  • Gain global perspectives on finance to create value for stakeholders
  • Manage the cultural issues of working across boundaries
  • Build a global brand that works in both domestic and foreign markets
  • Meld the art and science in engaging external stakeholders to advance organizational interests
  • Lead with integrity across a broad array of traditions, cultures, mores and norms

The program will sharpen your leadership skills and unlock the secrets to influencing, persuading, and inspiring associates, customers, government officials, and non-governmental organizations (NGOs). You'll gain new insight into effective ways to gain trust and build coalitions that will help you achieve desired outcomes for your business or organization.

Jagmohan Raju, PhD JAGMOHAN S. RAJU, PhD
Faculty Director
Joseph J. Aresty Professor
Professor of Marketing
Chairman, Wharton Marketing Department
The Wharton School

Professor Raju is a leading authority on competitive strategy and pricing. His research interests include pricing, strategic alliances, new-product introduction strategy, retailing, private labels, and corporate advertising. He teaches marketing management to the MBAs, pricing strategy to the Executive MBA students, and mathematical models in marketing to the PhD students. He is the academic director of Wharton's Strategic Marketing Essentials, Competitive Marketing Strategy, and Pricing Strategies Executive Education programs and is the marketing editor of Management Science. He holds a PhD in business, an MS in operations research, and an MA in economics from Stanford University. He also has an MBA from the Indian Institute of Management, Ahmedabad, and a BTech in electrical engineering from the Indian Institute of Technology, Delhi.
Z. John Zhang, PhD Z. JOHN ZHANG, PhD
Faculty Director
Murrel J. Ades Professor
Professor of Marketing
The Wharton School

Professor Zhang has published numerous articles in top marketing and management journals on such pricing issues as measuring consumer reservation prices, price-matching guarantees, targeted pricing, access service pricing, the choice of price promotion vehicles, and channel pricing. His research focuses on competitive pricing strategies and the design of pricing structures. John won the 2001 John D.C. Little Best Paper Award for his contribution to the understanding of targeted pricing with imperfect target ability.

His new book, co-authored with fellow Wharton Professor Jagmohan Raju, is Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability. Drawing on breakthrough pricing research, it heralds a revolution in how companies establish pricing and measure its effectiveness.

Related Programs
Global Strategic Leadership

A new senior management program starting December 2011. Discover how you can formulate a global strategy for your organization and learn how to execute it with speed and agility. Explore ways of leading and serving customers across borders. Expand your organization's visionary capacity to inspire greater possibilities for your collective future.